PASTA AMORE

Pasta Amore is a mock restaurant brand in need of menus and table tents in the same vein as their brand mark.  The existing brand’s style guidelines and objective helped inform design decisions to create a well-organized menu and table tent, which help to express the brand as customers sit down.  The bright colors are reminiscent of fresh tomatoes and the type layout supports the mission of the brand to create dialogues and relationships with their customers.  Mockups help to realize the design decisions and provide context for their use.