UNDERWORLD HYSTERIA

Tasked with creating a title mark for a dystopian, sci-fi webcomic centered around a criminal underworld, original iterations focused on the idea of glowing neon signage, which featured prominently in the webcomic's old branding.  The early handlettering iterations underwent numerous revisions before being retooled entirely to meet client demands.  While the further iterations were not selected, the final iteration is the most dynamic, a strong example of stylistic type design that is extremely thematic and alluring.